We are about to start a Superdocket campaign for one of my clients. Superdockets has been around for quite awhile now (I think about 10 years) and they are the offers on the back of the receipts you get from the Supermarket.
Maybe it’s just my marketing mind but I can never resist turning over my till receipt to have a look and see who is advertising on there and what kind of offers they have. It’s always interesting to see the mix of small and large, local and nationwide companies on the same docket side by side, which is very much like the web.
A Superdocket campaign is something we have looked at for awhile but we had a few things we wanted to implement before we gave it a go. I will let you know how that goes and what kind of results we get.
Some of the research findings on the Superdockets website I found quite amazing. 86% of people receive a superdocket and 45% of people who have received a Superdockets till receipt have taken up an offer.
So I am looking forward to taking it out and giving it a spin, we will see won’t we!
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