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	<title>Rocket Online - Email Marketing, Online Marketing &#38; Website Administration &#187; Uncategorized</title>
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		<title>Congratulations to Brolly Sheets!</title>
		<link>http://www.rocketonline.co.nz/2010/09/06/congratulations-to-brolly-sheets/</link>
		<comments>http://www.rocketonline.co.nz/2010/09/06/congratulations-to-brolly-sheets/#comments</comments>
		<pubDate>Mon, 06 Sep 2010 02:41:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.rocketonline.co.nz/?p=211</guid>
		<description><![CDATA[Went to the North Shore Enterprise Awards Gala on Friday night with the Brolly Sheets team. It was a glamourous affair and as fate would have it we won the award for the Best Emerging Business.
Congrats Diane &#38; Glenn &#8211; it&#8217;s well deserved!
Check out the Brolly Sheets products here.
]]></description>
			<content:encoded><![CDATA[<p>Went to the North Shore Enterprise Awards Gala on Friday night with the Brolly Sheets team. It was a glamourous affair and as fate would have it we won the award for the Best Emerging Business.</p>
<p>Congrats Diane &amp; Glenn &#8211; it&#8217;s well deserved!</p>
<p>Check out the <a href="http://www.brollysheets.com">Brolly Sheets products here</a>.</p>
]]></content:encoded>
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		<title>Tony Ogle &#8211; New Trails Exhibition</title>
		<link>http://www.rocketonline.co.nz/2010/04/08/tony-ogle-new-trails-exhibition/</link>
		<comments>http://www.rocketonline.co.nz/2010/04/08/tony-ogle-new-trails-exhibition/#comments</comments>
		<pubDate>Thu, 08 Apr 2010 02:55:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[client news]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[fun]]></category>

		<guid isPermaLink="false">http://www.rocketonline.co.nz/?p=202</guid>
		<description><![CDATA[From the 20th of May to the 22nd of June, a Flagstaff favourite &#8211; Tony Ogle, will be exhibiting his new original art in the &#8220;New Trails&#8221; exhibit. If you would like to come along and see the exhibition and meet Tony on opening night (20 May) then please let me know here.
View some of Tony&#8217;s art here.
.
]]></description>
			<content:encoded><![CDATA[<p>From the 20th of May to the 22nd of June, a Flagstaff favourite &#8211; Tony Ogle, will be exhibiting his new original art in the &#8220;New Trails&#8221; exhibit. If you would like to come along and see the exhibition and meet Tony on opening night (20 May) then please let me know <a href="mailto:info@rocketonline.co.nz">here</a>.</p>
<p>View some of <a href="http://www.alohapiha.com">Tony&#8217;s art here</a>.</p>
<p><span style="color: #ffffff;">.</span></p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Full Code Press</title>
		<link>http://www.rocketonline.co.nz/2010/04/08/196/</link>
		<comments>http://www.rocketonline.co.nz/2010/04/08/196/#comments</comments>
		<pubDate>Wed, 07 Apr 2010 21:52:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[fun]]></category>
		<category><![CDATA[not for profit]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://www.rocketonline.co.nz/?p=196</guid>
		<description><![CDATA[I remember talking to someone on Twitter about this last year &#8211; Full Code Press. It&#8217;s a competition to build a complete website in 24 hours competition and it looked like so much fun!
This year they are doing it slightly different from what I remember, country vs country and I must say the USA Team look [...]]]></description>
			<content:encoded><![CDATA[<p>I remember talking to someone on Twitter about this last year &#8211; <a href="http://www.fullcodepress.com/" target="_blank">Full Code Press</a>. It&#8217;s a competition to build a complete website in 24 hours competition and it looked like so much fun!</p>
<p>This year they are doing it slightly different from what I remember, country vs country and I must say the USA Team look formidable. Can&#8217;t wait to see who is on the NZ Team.</p>
<p>It takes place in Wellington on the 19th and 20th of June 2010 and all sites built are for not for profit companies. </p>
<p>Will keep you posted!</p>
]]></content:encoded>
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		<title>FREE Delivery for Valentines Day</title>
		<link>http://www.rocketonline.co.nz/2010/02/08/free-delivery-for-valentines-day/</link>
		<comments>http://www.rocketonline.co.nz/2010/02/08/free-delivery-for-valentines-day/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 00:36:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[client news]]></category>

		<guid isPermaLink="false">http://www.rocketonline.co.nz/?p=179</guid>
		<description><![CDATA[Here&#8217;s the latest offer from Victoria Park Flowers &#8211; All orders over $50 placed by midnight on the 12th of Feb 2010 receive FREE delivery within Auckland on Valentines Day! Order online or by calling your order through to (09) 302 2013.
:: visit the Victoria Park Flowers site
]]></description>
			<content:encoded><![CDATA[<p>Here&#8217;s the latest offer from Victoria Park Flowers &#8211; All orders over $50 placed by midnight on the 12th of Feb 2010 receive FREE delivery within Auckland on Valentines Day! Order online or by calling your order through to (09) 302 2013.</p>
<p>:: <a href="http://www.victoriaparkflowers.co.nz" target="_blank">visit the Victoria Park Flowers site</a></p>
]]></content:encoded>
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		<title>Brolly Sheets UK site launched!</title>
		<link>http://www.rocketonline.co.nz/2010/02/05/brolly-sheets-uk-site-launched/</link>
		<comments>http://www.rocketonline.co.nz/2010/02/05/brolly-sheets-uk-site-launched/#comments</comments>
		<pubDate>Fri, 05 Feb 2010 00:58:38 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[client news]]></category>

		<guid isPermaLink="false">http://www.rocketonline.co.nz/?p=189</guid>
		<description><![CDATA[I have been doing some work for a NZ company called Brolly Sheets who has recently launched their UK site. Brolly Sheets are 100% cotton top mattress protectors. They are waterproof, yet breathable and they are not made out of vinyl or PVC so they don&#8217;t rustle when you move. They can also be tumble dried.
So you just place one [...]]]></description>
			<content:encoded><![CDATA[<p>I have been doing some work for a NZ company called <a href="http://www.brollysheets.com" target="_blank">Brolly Sheets</a> who has recently launched their UK site. Brolly Sheets are 100% cotton top mattress protectors. They are waterproof, yet breathable and they are not made out of vinyl or PVC so they don&#8217;t rustle when you move. They can also be tumble dried.</p>
<p>So you just place one on top of the bottom sheet and tuck in the flaps, when its wet you whip it off and in seconds you have changed the bed. No more completely stripping the bed!</p>
<p>So if you know of someone that might want one, go to <a href="http://www.brollysheets.com">www.brollysheets.com</a> or <a href="http://www.brollysheets.co.uk">www.brollysheets.co.uk</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.rocketonline.co.nz/2010/02/05/brolly-sheets-uk-site-launched/feed/</wfw:commentRss>
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		<title>Great Bargains from Meat Cuisine</title>
		<link>http://www.rocketonline.co.nz/2009/10/30/great-bargains-from-meat-cuisine/</link>
		<comments>http://www.rocketonline.co.nz/2009/10/30/great-bargains-from-meat-cuisine/#comments</comments>
		<pubDate>Fri, 30 Oct 2009 00:54:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[client news]]></category>

		<guid isPermaLink="false">http://www.rocketonline.co.nz/?p=170</guid>
		<description><![CDATA[Just set up the specials for Meat Cuisine and they have my favourite, scotch steak on special for the next few weeks and their award winning Auckland Blue sausages. (Fresh crushed garlic and Blue Cheese mixed with 100% New Zealand Pork &#8211; delicious!) 
Order online and they will deliver it to your door in a mini chilly [...]]]></description>
			<content:encoded><![CDATA[<p>Just set up the specials for Meat Cuisine and they have my favourite, scotch steak on special for the next few weeks and their award winning Auckland Blue sausages. (Fresh crushed garlic and Blue Cheese mixed with 100% New Zealand Pork &#8211; delicious!) </p>
<p>Order online and they will deliver it to your door in a mini chilly bin, check out the <a href="http://www.meatcuisine.co.nz/shop/Specials.html">new specials here.</a></p>
<p>.</p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Victoria Park Collective voucher book</title>
		<link>http://www.rocketonline.co.nz/2009/10/28/victoria-park-collective-voucher-book/</link>
		<comments>http://www.rocketonline.co.nz/2009/10/28/victoria-park-collective-voucher-book/#comments</comments>
		<pubDate>Wed, 28 Oct 2009 00:40:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[client news]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[networking]]></category>

		<guid isPermaLink="false">http://www.rocketonline.co.nz/?p=153</guid>
		<description><![CDATA[Well it&#8217;s been a busy month and one of the projects I have worked on is the Victoria Park Collective voucher book. Just about to sign off on the artwork for it to go to print and it&#8217;s been an amazing feeling seeing it all come together.
It&#8217;s looking really good and we already have 5,000 of [...]]]></description>
			<content:encoded><![CDATA[<p>Well it&#8217;s been a busy month and one of the projects I have worked on is the Victoria Park Collective voucher book. Just about to sign off on the artwork for it to go to print and it&#8217;s been an amazing feeling seeing it all come together.</p>
<p>It&#8217;s looking really good and we already have 5,000 of them going out to local businesses who have shown an interest in receiving them.<br />
Just the website to go now! It&#8217;s going to be a little different from the business association ones and allow members to add their own content. Last changes and directory listings going up in the weekend, so stay tuned.</p>
<p>If you would like a voucher book, please feel free to <a href="mailto:amanda@rocketonline.co.nz">email me</a> and I will send one out to you when they come in.</p>
]]></content:encoded>
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		<slash:comments>2</slash:comments>
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		<title>Conversion Tracking for Google Adwords</title>
		<link>http://www.rocketonline.co.nz/2009/09/30/conversion-tracking-for-google-adwords/</link>
		<comments>http://www.rocketonline.co.nz/2009/09/30/conversion-tracking-for-google-adwords/#comments</comments>
		<pubDate>Tue, 29 Sep 2009 19:44:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[online marketing tips]]></category>

		<guid isPermaLink="false">http://www.rocketonline.co.nz/?p=146</guid>
		<description><![CDATA[Over the last year there has been a dramatic increase in companies doing telemarketing to businesses to sell in Google Adwords. When I have come across customers who have been contacted and taken up the offer no conversion tracking has ever been set in place or even discussed.
How can you then know if the Google [...]]]></description>
			<content:encoded><![CDATA[<p>Over the last year there has been a dramatic increase in companies doing telemarketing to businesses to sell in Google Adwords. When I have come across customers who have been contacted and taken up the offer no conversion tracking has ever been set in place or even discussed.</p>
<h3>How can you then know if the Google Ads are working?</h3>
<p>The answer is that you can&#8217;t if there is no tracking in place. In my mind this is a media ad agency mindset of billing the customer for an ad with no regard for whether the ad is converting visitors into sales. It means that you as the customer are blind to the effectiveness of the campaign and you are most probably paying for words and ad copy that may not be the most effective for your campaign.</p>
<p>By making sure there is conversion tracking in place you can tweak keywords, try different ad copy and gauge your return on investment.</p>
<p>The key thing you need to have though is a way for your business to measure conversions and I will post about that soon as I am putting together a presentation for the <a href="http://www.victoriaparkcollective.co.nz" target="_blank">Victoria Park Collective.</a></p>
<h3>Moral of the Story?</h3>
<p>So the moral of the story is always ask for conversion tracking to be in place before the ads start to run and if you need some help or advice, let me know.<br /></br></p>
]]></content:encoded>
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		<title>Spring Gift Fair Coming Up!</title>
		<link>http://www.rocketonline.co.nz/2009/08/12/spring-gift-fair-coming-up/</link>
		<comments>http://www.rocketonline.co.nz/2009/08/12/spring-gift-fair-coming-up/#comments</comments>
		<pubDate>Wed, 12 Aug 2009 02:18:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[events]]></category>

		<guid isPermaLink="false">http://www.rocketonline.co.nz/?p=133</guid>
		<description><![CDATA[The Auckland Spring Gift Fair is coming up! If you haven&#8217;t been before then register online as registering on the day is time consuming and risky as you need to bring 2 forms of business ID with you.  
If you have been to the Gift Fair before then a quick reminder that blue border passes are no longer valid, you should have [...]]]></description>
			<content:encoded><![CDATA[<p>The Auckland <a href="http://www.giftfairs.co.nz/" target="_blank">Spring Gift Fair</a> is coming up! If you haven&#8217;t been before then register <a href="http://www.infosalons.com.au/GiftFair09NZ/start.asp" target="_blank">online</a> as registering on the day is time consuming and risky as you need to bring 2 forms of business ID with you.  </p>
<p>If you have been to the Gift Fair before then a quick reminder that blue border passes are no longer valid, you should have received an email with a barcode on it that you need to print and bring with you. This will get you in now. </p>
<p><strong>Spring Gift 2009 Dates &amp; Times</strong><br />
Sunday 30 August 9am &#8211; 6pm<br />
Monday 31 August 9am &#8211; 6pm<br />
Tuesday 1 September 9am &#8211; 4pm<br /></br></p>
]]></content:encoded>
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		<title>Congratulations to Creative Arch</title>
		<link>http://www.rocketonline.co.nz/2009/08/05/congratulations-to-creative-arch/</link>
		<comments>http://www.rocketonline.co.nz/2009/08/05/congratulations-to-creative-arch/#comments</comments>
		<pubDate>Tue, 04 Aug 2009 20:53:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[client news]]></category>

		<guid isPermaLink="false">http://www.rocketonline.co.nz/?p=120</guid>
		<description><![CDATA[A big congratulations goes out to Mark McLeay and his team from Creative Arch. They recently won 8 out of the 10 awards they entered in the Architectural Designers New Zealand Regional Awards!
To find out more about the winning design projects, view more on their website.
]]></description>
			<content:encoded><![CDATA[<p>A big congratulations goes out to Mark McLeay and his team from Creative Arch. They recently won 8 out of the 10 awards they entered in the Architectural Designers New Zealand Regional Awards!</p>
<p>To find out more about the winning design projects, <a href="http://www.creativearch.co.nz/index.asp?PageID=2145874310" target="_blank">view more on their website.</a><br /></br></p>
]]></content:encoded>
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