Rocket Online - Email Marketing, Online Marketing & Website Administration » marketing

Victoria Park Collective voucher book

admin — Wed, 28 Oct 2009 00:40:37 +0000

Well it’s been a busy month and one of the projects I have worked on is the Victoria Park Collective voucher book. Just about to sign off on the artwork for it to go to print and it’s been an amazing feeling seeing it all come together.

It’s looking really good and we already have 5,000 of them going out to local businesses who have shown an interest in receiving them.
Just the website to go now! It’s going to be a little different from the business association ones and allow members to add their own content. Last changes and directory listings going up in the weekend, so stay tuned.

If you would like a voucher book, please feel free to email me and I will send one out to you when they come in.

Superdockets

admin — Thu, 30 Jul 2009 00:32:11 +0000

We are about to start a Superdocket campaign for one of my clients. Superdockets has been around for quite awhile now (I think about 10 years) and they are the offers on the back of the receipts you get from the Supermarket.

Maybe it’s just my marketing mind but I can never resist turning over my till receipt to have a look and see who is advertising on there and what kind of offers they have. It’s always interesting to see the mix of small and large, local and nationwide companies on the same docket side by side, which is very much like the web.

A Superdocket campaign is something we have looked at for awhile but we had a few things we wanted to implement before we gave it a go. I will let you know how that goes and what kind of results we get.

Some of the research findings on the Superdockets website I found quite amazing. 86% of people receive a superdocket and 45% of people who have received a Superdockets till receipt have taken up an offer.

So I am looking forward to taking it out and giving it a spin, we will see won’t we!

Tribes – Free E-Book

admin — Mon, 27 Jul 2009 02:26:46 +0000

Seth Godin’s last book Tribes: We need you to lead us is all about Leadership in Marketing. Seth has put together a free ebook with some thoughts from a group he belongs to on Ning. It’s about the dynamics of a group and makes some really interesting reading with over 240 pages of insight into how Tribes can be important in Marketing.

Download The Tribes Q & A E-book, feel free to share it with friends and colleagues for free. (not for resale)